What is Threads, the new network also launched in the European Union

The new social network Threads was launched by the company Meta at the beginning of July 2023, but not for users in Europe. Due to legislative considerations of the European Union, Meta preferred to finalize some details before making the Threads application available. Now, on December 14, 2023, we can say that the Threads network has been launched in the European Union as well.

It amuses me that many have already started posting on Threads in search of followers without fully understanding what Threads is and what you can do on this new network.

What is Threads and how does it work?

The app is a kind of illegitimate child of the network X (Twitter), Instagram and Facebook, but the operating principle and user experience is strikingly similar to the web X. application Threads is connected to the user's Instagram account, meaning that users can follow their friends and family on both platforms, but posts from the network can also be followed without the need for an account. Of course, access Threads without an account is limited.

So the platform Threads is born from Instagram, designed to be a more intimate and personalized platform than Instagram, where users can share thoughts, ideas and moments from their lives with a smaller group of friends and family.

The app focuses more on text posts, which can be up to 500 characters long, making it very similar to App X. Users can also add photos and videos to posts, which are organized into a chronological stream, which can be scrolled like an Instagram story.

Although it is designed to be a more personal, intimate app, with the launch in Europe it has started a mad race for influencers to attract as many followers as possible and to launch new marketing strategies optimized for the new platform.

Threads features that are not available on Instagram

application Threads offers a number of features not available on Instagram, such as:

  • Private circle:Users can create a private circle of friends with whom they can share posts and videos.
  • Personalized notifications:Users can choose to receive notifications only for certain posts or activities.
  • Profile presentation mode:Users can customize how their profile appears to others in a different way than Instagram offers.

Ways to use Threads

application Threads it can be used in many ways for users to connect with each other and interact.

  • Threads it's a great way to share thoughts and moments with friends and family.
  • Threads can be a great way to find people who share the same interests within a community.
  • Threads is a great platform where users can share their ideas and creations. Photographers, designers, engineers, art makers.

It should be noted that the app Threads it is still in development, despite the fact that it quickly gained popularity. In the first 24 hours after launch, the app was downloaded by more than 10 million people, but realistically speaking, this success is also attributed to the connection with the Instagram app, from which new users activated their accounts Threads.

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